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Social Media Marketing
Social media marketing is a form of online marketing that involves the creation and management of social media profiles and the content posted on them. It is an effective strategy for promoting products and services, attracting new customers, building brand awareness, and driving sales. According to the latest research by Pew Research Center, 84% of American adults use at least one social network site. These sites include Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, YouTube, Snapchat, Reddit and others. In addition to social media platforms themselves, social media marketing can also involve paid advertising on these platforms and other online media.
What’s included in the service
We offer comprehensive content design and management. We can certainly admin your social media accounts for maximum effectiveness. Hiring an experienced social media expert is essential to ensure that the campaign is successful. Keeping up with the rapid pace of change can be difficult – especially when you are starting out.
When the right social media marketing campaign is implemented, it will have a positive impact on your business’s bottom line. Social media can be a great way to build brand awareness and attract new customers, as well as generate leads and sales. It’s important to keep in mind that successful social media marketing campaigns are driven by a clear strategy. We based our's on market research and include a plan for engagement that includes both paid and organic channels. We also execute with goals and KPIs in mind that track progress and provide data-driven insight into performance.
What results can I expect?
The benefits of a successful social media marketing campaign include:
- Increased brand awareness
- Generated leads from consumers interested in your products or services
- Improved customer engagement and loyalty
- Time and money savings compared to traditional offline marketing campaigns
- Immediate feedback about the effectiveness of the campaign
There are many measures of success to consider in social media marketing. One way to measure the effectiveness of a social media marketing campaign is through click-through rates (CTR). CTR is the number of clicks you get per 1,000 impressions (i.e., views of your content) divided by the total number of impressions. So if you have 1,000 people who view your ad and you get 100 clicks, your CTR would be 0.1 percent. The higher the CTR, the more effective your campaign was at driving traffic to your website or landing page. We ensure that you are aware of the effectiveness of this metric, as well as a host of others.
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