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Paid Advertising
Paid digital advertising is when a business pays for an ad to be displayed on a website or app. These ads are usually targeted at a particular audience, and they can be sold in different ways:
- An ad that is generated intelligently from a search engine query and displayed as a result.
- A banner ad showing a product or service will be shown on the page until someone clicks on it.
- An ad that plays an audio or video clip will play until someone stops it.
- An ad that stays on the screen even after the user has left the site, a "sticky" ads.
What’s included in the service
Paid digital advertising is the online marketing strategy that involves paying a company to promote their brand and products. This type of advertising includes banner ads, text ads, and videos. The included services are dependent upon the overall strategy.
There are two main types of paid digital advertising:
1. Cost-per-click (CPC) advertising - CPC means "cost per click" because each time someone clicks on an ad, the advertiser pays only if they click on the ad. CPC ads can be more expensive than cost-per-impression (CPI) ads.
2. Cost-per-impression (CPM) advertising - CPM means "cost per thousand impressions" because the advertiser pays for every thousand times their ad is shown. CPM ads are typically less expensive than CPC ads.
What results can I expect?
To make sure that paid digital advertising works, you need to know how much your target audience is willing to pay for your product or service. You also need to know how much you are willing to pay for each click, view, or conversion.
Paid digital advertising works by attracting potential customers through banners, text or video ads. When someone clicks on an ad, they're taken to the advertiser's website or app where they can learn more about the brand and purchase products or services. If someone sees an ad and decides not to buy anything from the advertiser, that's considered a loss for the advertiser and a gain for everyone else who saw the ad.
We are all about KPIs, which are key performance indicators. They are measurements that determine the success of a campaign over time. There are many different KPIs, including click-through rate (CTR), cost per click (CPC), cost per impression (CPM), and cost per action (CPA).
KPIs can be used to evaluate different types of advertising campaigns, such as paid search, display, and social advertising. They can also be used by advertisers to measure the effectiveness of campaigns by tracking certain KPIs over time.
Advertisers should keep in mind that all KPIs are not created equal; what matters most is the right KPIs for an advertiser’s goals and business needs. As such, it is important to carefully choose the right KPIs to measure before starting or extending an advertising campaign.
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